You have no competition when there is nothing like you....It's called branding. When you buy Gucci ,Prada or even Cocacola; most of the time you bought the name than the product. That can work for you too . We all have same qualifications for the Job and same relevant experience ..We need to learn to brand ourselves so as not to be comparable with anyone else .
Branding is all about packaging ..'Physical packaging' whoever said looks do not matter????? Everything can be imitated apart from 'YOU' . Fabstar Image shoppers can shop with you to create that brand called 'YOU'...Remember clothing is an extension of one's personality.
when I say people brand ...I'm thinking one that shows :-
- Power and Strength :- ability to be assertive, show leadership strengths
- Sexiness and Fearlessness : - ability to present your best self forward
- Creative with no Boundaries : - ability to make your own rules
- Fearless Uniqueness : - not being scared to be 'YOU'
- Greatness :- standing out in the crowd
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